Quackers campaign reaches one million milestone

8 June 2018

The magic $1 Million milestone is a testament to the generosity of the people of Western Australia.

Launched back 2013, Royal Life Saving WA Quackers campaign was based on working with community minded local businesses to host one of our money boxes “Quackers” on their counter top to allow their customers to support Royal Life Saving’s drowning prevention programs.

“The concept was overwhelming supported by local businesses, growing now to over 3000 businesses across WA embracing the program. We have been delighted with the support of these businesses and could not have achieved this significant milestone without their generosity.” Said Mr Allan Godfrey, Chief Marketing Officer, RLSSWA.

The monies raised from the Quackers program has funded our continued important work in our toddler drowning prevention program – KEEP WATCH, and supporting families impacted by the long-term health issues of a non-fatal child drowning.

“In addition to support from local businesses, it’s been the amazing support of local WA residents and families that have kindly donated their coins to allow us to continue important community activities. We estimate that over 100,000 generous people have donated through our Quackers money box over the past 4 years and we are incredibly appreciative of their generosity.” Added Mr Godfrey.

Over the past 5 years, toddlers have the highest rate of overall drowning (including fatal and non-fatal) of any age group in WA with a total of 483 toddler drowning incidents in WA (average 96.6 per year). 18 toddlers have fatally drowned (average 3.6 per year). 203 toddlers were admitted to hospital following a non-fatal drowning incident (average 40.6 per year) and 262 toddlers presented to the emergency department following a non-fatal drowning incident (average 52.4 per year).

“On behalf of The Society and our beneficiaries, I would sincerely like to thank all the businesses and community members who have donated through the Quackers program. Your kindness and generosity are the fundamental reasons we have achieved this milestone and it has made a huge difference to water safety in WA.” said Mr. Godfrey.

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