Allan Godfrey receiving his AMI Life Membership Award
Allan Godfrey recognised with AMI Life Membership
Each year, the Australian Marketing Institute (AMI)- the leading industry body for professional marketers in Australia, awards Life Membership status to only two outstanding individuals.
This prestigious honour awards members for outstanding service and leadership. This year the AMI Board awarded Life Membership to Royal Life Saving WA Chief Marketing Officer Allan Godfrey.
An AMI professional member for over 30 years, Allan stands as a prominent figure within Australia's not-for-profit sector, boasting over two decades of experience in not-for-profit marketing alongside 20 years of commercial marketing expertise across the Asia Pacific region.
Allan has been the driving force behind Royal Life Saving Society WA's marketing strategy, resulting in substantial growth and diversification within its, marketing, fundraising, and member engagement programs. He has also led the creation and development of Royal Life Saving Society WA's marketing-based social enterprise operations.
One such initiative is the auRaffles program, an easy to use, white-label platform built to support Australian charities, not-for-profits, and community organisations in their fundraising raffles and digital marketing. This platform has been used by over 50 charities, generating almost $28 million for Australian charitable causes. Every extra dollar raised by using auRaffles has enabled charities to further support their communities and deliver their vital programs.
auRaffles was awarded Campaign of the Year in the Fundraising Institute Australia (FIA) 2023 National Awards in Fundraising Excellence.
Allan also has a Bachelor of Business Majoring in Marketing, is a Fellow of the Australian Marketing Institute (FAMI), a Certified Practising Marketer (CPM), a Fellow of the Fundraising Institute of Australia (FFIA) and was recently awarded a Royal Life Saving Society WA Meritorious Service Order.
Allan is certainly a well deserving recipient of Life Membership to the Australian Marketing Institute!
If you would like to know more about our auRaffles program, click the link below.
