It is the time of the year to confirm all metro based Endorsed Swim Schools for the TV Campaign for 2016/17.

 For those not familiar with the campaign it is a joint funded media campaign with our Endorsed Swim School network that involves each metropolitan Endorsed Swim School contributing $500 to a combined television media spend directly promoting Swim & Survive at Endorsed Swim Schools in the lead up to Term 4 and Term 1 summer period.

 The contribution by the Endorsed Swim School network will be supported by Royal Life Saving with a direct $1 for $1 contribution ensuring a substantial media spend in the realms of $20,000. Your Endorsed Swim School will receive great mainstream exposure on TV that you would not otherwise receive. Last year Channel TEN supported the campaign with bonus airtime resulting in over $50 000 worth of airtime for our combined spend with the commercial airing over 500 times on channels TEN, Eleven and One. This bonus supports the result of a joint campaign with a charity in Royal Life Saving.

 This TV media exposure will;

  •          Increase direct traffic and enrolments both direct and via the website,
  •          Increase broader community awareness of your swim school,
  •          Increase the market share over your non-endorsed competitors.


In addition to the above, for your contribution you will also receive new TV campaign posters for your facility, a special TV Campaign listing on the front page of the RLSSWA website and copies of the commercial to play at the centre all linking your association with the TV campaign! The campaign and the associated promotion of your listing on the website also ties in with many other free promotions provided as part of your RLSSWA endorsement – swim school open day, promotional giveaways, swim & survive displays, etc.

 It would be great to have you part of the promotion again in this its 11th year.

Royal Life Saving is looking forward to supporting you for another great event this year.

 Can you please give me a call or send through an email with confirmation of your $500 commitment for this ASAP. Likewise let me know if you have any other queries or would like further information

Registrations for this year's TV campaign have now closed. If you are interested in being involved in the 2017/18 TV campaign, please contact Royal Life Saving Society WA for more details.