It is the time of the year to confirm all metro based Endorsed Swim Schools for the TV Campaign for 2017/18.
For those not familiar with the campaign it is a joint funded media campaign with our Endorsed Swim School network that involves each Endorsed Swim School contributing $500 to a combined television media spend directly promoting Swim & Survive at Endorsed Swim Schools in the lead up to Term 4 and Term 1 summer period. This year is particularly exciting as we have included the online space & regional areas.
Your Endorsed Swim School will receive great mainstream exposure on TV that you would not otherwise receive.
- Last year Channel TEN supported the campaign with bonus airtime resulting in over $50 000 worth of airtime
- Commercial airing over 500 times on channels TEN, Eleven, One & TenPlay
- This bonus supports the result of a joint campaign with a charity in Royal Life Saving with a direct $1 for $1 contribution ensuring a substantial media spend in the realms of $20,000.
This TV media exposure will:
- Increase direct traffic and enrolments both direct and via the website
- Increase broader community awareness of your swim school
- Increase the market share over your non-endorsed competitors
Endorsed Swim Schools participating in the TV campaign in 2017/2018 will also receive special mentions on the RLSSWA website, additional Swim & Survive giveaways and access to funding opportunities aimed at ensuring more participants in the Swim & Survive program.
Contact us today to get involved and ensure your Endorsed Swim School doesn't miss out on these fantastic additional benefits!
