TV Campaign

It is the time of the year to confirm all metro based Endorsed Swim Schools for the TV Campaign for 2017/18.

For those not familiar with the campaign it is a joint funded media campaign with our Endorsed Swim School network that involves each Endorsed Swim School contributing $500 to a combined television media spend directly promoting Swim & Survive at Endorsed Swim Schools in the lead up to Term 4 and Term 1 summer period. This year is particularly exciting as we have included the online space & regional areas.

Your Endorsed Swim School will receive great mainstream exposure on TV that you would not otherwise receive.

  • Last year Channel TEN supported the campaign with bonus airtime resulting in over $50 000 worth of airtime
  • Commercial airing over 500 times on channels TEN, Eleven, One & TenPlay
  • This bonus supports the result of a joint campaign with a charity in Royal Life Saving with a direct $1 for $1 contribution ensuring a substantial media spend in the realms of $20,000.

This TV media exposure will:

  • Increase direct traffic and enrolments both direct and via the website
  • Increase broader community awareness of your swim school
  • Increase the market share over your non-endorsed competitors

Endorsed Swim Schools participating in the TV campaign in 2017/2018 will also receive special mentions on the RLSSWA website, additional Swim & Survive giveaways and access to funding opportunities aimed at ensuring more participants in the Swim & Survive program.

Contact us today to get involved and ensure your Endorsed Swim School doesn't miss out on these fantastic additional benefits!

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It’s amazing where learning to swim can take you! Visit one of our Endorsed Swim Schools to start realising the benefits of quality aquatic education.

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