Dont Drink Grog and Drown

The Don’t Drink Grog and Drown program is a Pilbara based initiative that was created to address the high drowning rates and alcohol consumption in the region. Like the Perth based program, Don’t Drink Grog and Drown aims to educate young people aged 15-24 on the dangers of drinking alcohol and participating in aquatic activity and therefore reduce the incidence of alcohol-related drowning deaths and injuries in Aboriginal and non-Aboriginal Western Australians within the Pilbara region.

Don’t Drink Grog and Drown uses a number of different strategies to engage and educate the target group:

  • Annual mass media campaigns - radio and print.
  • Promotions and activities at youth events
  • School presentations
  • Educational and promotional resources