Media Campaigns

Current campaign

Water. It's only safe while you're watching

We're reminding parents not to become complacent about pool safety this summer. Distractions like answering the phone, attending to another child, or ducking inside to grab something can have tragic consequences if a toddler is left unattended by water.

Most parents take precautions when it comes to their child’s safety around water and think that this won’t happen to them. The fact is life gets busy and is full of distractions, and it only takes a fleeting moment for an unsupervised child to access the pool and drown.

Do you have up to date CPR skills? If the worst was to happen to your child would you know how to respond? Join a Heart Beat Club session and learn first aid and CPR skills that could save your child's life! 

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Previous campaign

This Much

The Keep Watch ‘This Much’ TV campaign was launched on Tuesday 2nd December 2014. The campaign focuses on the message that toddler drowning can occur in only a small amount of water. While swimming pools remain the biggest location for toddler drowning, there are many other potential hazards to be aware of around the home. Protect children from drowning by always keeping close watch around water and preventing their access to water sources.

The advertisements feature some famous Western Australian faces. We are extremely grateful to these busy people for donating their time to be involved in the campaign.

  • Susannah Carr, Samantha Jolly and Blake Johnson — Channel 7 Perth
  • Andy Keogh and Michael Thwaite — Perth Glory
  • Jesse Wagstaff, Damian Martin and Greg Hire — Perth Wildcats
  • Caitlin Bassett and Natalie Medhurst — West Coast Fever
  • Bill Kirby
  • Peter Rowsthorn
  • David Wirrpanda
  • Dr Fiona Wood



Heart Beat Club

A mother demonstrating CPR on an infant

In an emergency make sure you know how to react. Learn CPR.

Can you keep their heart beating?

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Mark's Story

Keep Watch Ambassador Mark Gubanyi has a very personal story of toddler drowning

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