Since 1996 Royal Life Saving Society's Keep Watch program has run annual mass media campaigns on Western Australian television and radio, to raise awareness of toddler drowning risks and prevention strategies.

Current campaign

This Much

The Keep Watch ‘This Much’ TV campaign was launched on Tuesday 2nd December 2014. The campaign focuses on the message that toddler drowning can occur in only a small amount of water. While swimming pools remain the biggest location for toddler drowning, there are many other potential hazards to be aware of around the home, including baths, buckets and fish ponds. Protect children from drowning by always keeping close watch around water and preventing their access to water sources.

The advertisements feature some famous Western Australian faces. We are extremely grateful to these busy people for donating their time to be involved in the campaign.
  • Susannah Carr, Samantha Jolly and Blake Johnson — Channel 7 Perth
  • Andy Keogh and Michael Thwaite — Perth Glory
  • Jesse Wagstaff, Damian Martin and Greg Hire — Perth Wildcats
  • Caitlin Bassett and Natalie Medhurst — West Coast Fever
  • Bill Kirby
  • Peter Rowsthorn
  • David Wirrpanda
  • Dr Fiona Wood

About toddler drowning

Stories of families affected by toddler drowning

Resources