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Promoting safe participation and behaviours

Royal Life Saving staff engaging with youth to teach water safety messages

Royal Life Saving has developed a range of innovative safety messages delivered through media, digital and face-to-face channels to reach key audiences.

In 2021/22 we made it easier for people to access this vital information by incorporating interactive content including videos, how-to information, news and interviews to:

Motivate multicultural communities to enrol in swimming lessons.
Improve parental supervision at public pools.
Increase the adoption of lifejacket use.
Reduce the number of alcohol-related drowning deaths and injuries.
Influence the perceptions and behaviours of people aged over 65.

Our targeted awareness campaigns include:

Highlights from 2021-22:

safe participation campaign stats

Mermates

A man dressed as a mermaid by the river

Royal Life Saving WA has launched a new campaign encouraging young people to ‘Be A Mermate’, luring their friends away from danger and towards safety when around the water.

Multicultural Steering Committee

Multicultural Steering Committee members

Royal Life Saving WA works with its Multicultural Steering Committee to develop and deliver swimming, water safety and drowning prevention programs for WA’s multicultural communities.