Royal Life Saving has developed a range of innovative safety messages delivered through media, digital and face-to-face channels to reach key audiences.
In 2021/22 we made it easier for people to access this vital information by incorporating interactive content including videos, how-to information, news and interviews to:
- Motivate multicultural communities to enrol in swimming lessons.
- Improve parental supervision at public pools.
- Increase the adoption of lifejacket use.
- Reduce the number of alcohol-related drowning deaths and injuries.
- Influence the perceptions and behaviours of people aged over 65.
Our targeted awareness campaigns include:
Keep Watch
Swim & Survive
Don’t Drink & Drown
Watch Around Water
Respect the River
Old4New Lifejackets
Highlights from 2021-22: